Nicole Lashae Hall is the founder of Thrive In Design, helping design-led brands grow through strategy and storytelling. She also hosts the Thrive In Design podcast.
Why interior product manufacturers need to rethink how they communicate value when 15 minutes is the new hour There was a time in the interior design industry when a sales representative could walk into a design firm, bring lunch, pull out samples, and have an hour to tell the product
"Stop selling to designers. Think of designers as an extension of your sales team. Equip them with the information they need to sell your solution to the actual decision-makers." — Brooke Taylor
Thrive In Design Podcast Season 9, Episode 9 with Kate Rancourt There is a lot of noise around AI right now. In the architecture and design industry, some of that noise sounds like hype. Some of it sounds like fear. Some of it sounds like pressure to “figure it out”
The design industry is shifting and 2026 is not a year to play small. In this episode of the Thrive In Design Podcast, Nicole Lashae Hall breaks down one of the most important insights shaping the future of the A&D industry: we are entering a positioning era. With
Thrive In Design Podcast — Season 9, Episode 7 There’s a quiet frustration happening across the interior product industry. Brands are visible. They’re attending the right events. They have strong products. And yet… they’re still not getting specified. This episode with Adam Kubryk and Brooke Taylor, co-founders
The design industry is not evolving quietly — it’s being reshaped in real time. In Season 9, Episode 6 of the Thrive In Design Podcast, Nicole Lashae Hall sits down with Amanda Schneider, Founder of ThinkLab, to unpack what’s actually changing beneath the surface of design, manufacturing, and brand
Most interior product brands don’t struggle because of their product. They struggle because there’s no clear path from launch… to specification… to contract. And in today’s market, that gap is costing you more than you think. Because while your team is preparing for the next launch…designers
In today’s design industry, visibility alone is no longer enough. Brands are posting, attending trade shows, launching campaigns—and still wondering why growth feels inconsistent. The missing link? Turning visibility into meaningful positioning that drives specification, trust, and long-term pipeline. In Season 9, Episode 4 of the Thrive
The interior design industry is entering a new era. And for many product brands, the shift is happening faster than expected. Over the past few years, we’ve watched the way designers discover, evaluate, and specify products fundamentally change. What worked even five years ago no longer guarantees results today.
Design is more than a coat of paint, a beautiful object, or an aesthetic choice—it’s a powerful driver of business, equity, and human success. Yet, far too often, the conversation about its value gets stuck on the surface. In a recent episode of the Thrive In Design Podcast,
Interior product brands are doing more than ever. More marketing.More campaigns.More trade shows.More reps.More tools.More AI testing. And yet many leadership teams are quietly asking the same question: Why aren’t specifications compounding? This is the tension no one says out loud. Because from the
Most interior product brands don’t suffer from a visibility problem. They suffer from a clarity problem. Designers have seen you. Reps have talked about you. Your name has circulated. Yet when it’s time to specify, momentum stalls. Not because the product isn’t good — but because the brand